February WIP: Pebble Branding

Lots of you will know that my Mum is opening an exciting new shop in Aberdeen called Pebble, if not then here's some info: 

"Pebble will bring you an assortment of gifts, arts and pretty things with an emphasis on Scottish designers and makers. The name Pebble came from Lorraine's love of the sea which has previously been the inspiration for her jewellery collections. It is a nod to the uniqueness of her designers' work in that no two items are identical, like pebbles. Pebble will sell a range of jewellery, accessories, home wares, stationery, original art, ceramics, bath and beauty products as well as edible treats – all handmade or designed in Scotland. 

Pebble aims to make your gift buying experience satisfying and seamless. From the carefully curated products to gorgeous gift wrapping they've got it covered. They even offer loyalty cards so you can treat yourself after treating your friends and family! The shop is decorated with vintage upcycled furniture and quirky displays in the pastel Pebble colour palette giving it a fresh and fun feel"

Although I've been really involved in the whole shop planning and designing process this is my Mum's shop and not mine - lots of people have mistaken it as a joint business venture. The shop opens on 1st March so is still a work in progress but I've officially been behind the branding from logo design, stationery, packaging and website to shop sign, social media and photography. Unofficially I've been helping choose stock (candle and chocolate samples - yes please!), painting furniture, programming the till, working on shop layouts and displays and other odd jobs! 

The thoughts behind the Pebble branding was that it had to have a fresh and effortless feel. The colour palette, typography choice and use of circles mean it can easily be applied across all the items needed for a shop. The pastel tones are chosen to represent a soft seascape and the ombre effect sits really well with the liquid like font. I chose to use the circle "pebbles" with icons to represent what's unique about the shop but the logo can also be used without these. The icons are really fun for stickers and using throughout the decor too. Most of the branding and design work is done now apart from the website as we're waiting for the shop to be filled for photographing before that goes live!

The Pebble launch weekend is from Saturday 1st March 10am-6pm to Sunday 2nd March 11am-4pm. It will be a proper party with balloons, cakes and treats, a lucky dip with every purchase and grand prize draw over the weekend. Pebble is located at 198 Rosemount Place, Aberdeen, AB25 2XQ. Hope you can make it! (if not I'll be doing a blog post about it afterwards)

You can find Pebble on Facebook to keep up to date with the countdown: https://www.facebook.com/pebblegiftshop